How do wineries leverage their data to make better wine pricing and sales decisions? What can data tell us about preparing for the upcoming holiday wine sales? These were two of the questions addressed at this week’s Wine Industry Sales Read more…
How to use data in writing about wine? This question was addressed at last week’s Wine Writers’ Symposium with a session called “Finding the Story in the Data.” The session included a panel of knowledgeable wine industry professionals coming from Read more…
What is the Grape Data Tool? Are you buying or selling wine grapes? “The Grape Data Tool is a price discovery tool that is accessible and easy to use,” said Cody Dahl from AgIS Capital, a firm specializing in agricultural Read more…
One of the most important characteristics of a developed wine tourism region is the winery visit. A common way to evaluate visits to wineries has been through customer surveys, which has its limitations. The use of social media as an Read more…
The ability to understand the latest research on practices and innovations in the wine industry is a valuable skill for wine professionals. Academic journals are credible and detailed sources for the wine industry as discussed in a previous post, “Three Read more…
1. How many acres of wine grapes are there in the state? The California Grape Acreage Report provides an estimate of overall grape acreage, including changes from the previous year. The most recent 2021 Grape Acreage Report indicates total Read more…
The ability for wineries to identify the needs and demands of their customers provides value for designing marketing strategies and customer experiences. The growth and complexity of the wine industry has been challenging in finding a standardized and simple typology Read more…
1. Credible information Articles published in academic journals are written by individuals who are experts on the topic or have thoroughly immersed themselves in the subject. For wine related journal articles, these include university scholars, wine professionals and sometimes graduate Read more…
Last week the Alcohol and Tobacco Tax and Trade Bureau (TTB) recognized America’s newly established viticultural area, the West Sonoma Coast American Viticultural Area (AVA). It will be the 19th AVA in Sonoma County. What are AVAs again? What should Read more…
The release of the 2021 Grape Crush Report recently indicated wine grape production in California totaled 3,877,584 tons, a 9.2% increase of grapes crushed from 2020. In terms of varietals, Chardonnay continues to account for the largest percentage of the Read more…