In February, the U.S. Department of Agriculture (USDA) released the 2022 Census of Agriculture, first conducted in 1840 and updated every five years. Last updated in 2017, the Census of Agriculture is the most comprehensive source of agricultural data for states and counties. The report provides significant insights into America’s Read more…
The State of the Wine Industry session at the Unified Wine & Grape Symposium in Sacramento recently featured four distinguished speakers sharing insights into various aspects of the wine industry’s current state. The session delved into both the demand and supply side of the industry, as well as an international Read more…
Last month, the New York Wine and Grape Foundation (NYWGF) initiated a call for proposals to conduct a state-wide vineyard survey. The primary objective of this survey is to understand the New York grape and wine industry changes since last surveyed in 2011. The survey is planned for next year Read more…
Is your winery preparing for a significant event? Is your regional wine association gearing up for its annual summer gathering? Is your organization hosting a wine education conference or a trade show? If any of these scenarios apply to you, you must be eager to gauge the event’s success and Read more…
How do we succeed in a stagnant market? How do we reach new consumers? Who are our competitors? How do we become more focused and creative? These were some of the questions discussed at last week’s Wine Industry Sales Symposium (WISS) in Santa Rosa, presented by the Wine Industry Network Read more…
Former Executive Vice President of the Silicon Valley Bank (SVB) Wine Division, Rob McMillan, tried answering that question this weekend on his personal blog. He said if the SVB Wine Division is not reinstated in the next few weeks, the Direct-to-Consumer (DTC) benchmarking information can’t be produced this year. His Read more…
The number of new wineries in the northern parts of the United States has been increasing in recent years. The reasons include the development of new cold region cultivars. These emerging wineries are small and rely heavily on their tasting room and on-site experiences for product distribution. An understanding of Read more…
Are you a California winery looking for local data to enhance your website, or provide context for your wine tour? Are you a wine writer or an industry professional and need information on a specific wine region? Websites of regional wine associations can be an important local data source for Read more…
Do you want to increase the response and completion rate of your customer surveys? Are you asking the right survey questions? Will you be able to use the survey results to improve customer service at the winery? Surveys or questionnaires are a common way to get feedback about services. Read more…