In February, the U.S. Department of Agriculture (USDA) released the 2022 Census of Agriculture, first conducted in 1840 and updated every five years. Last updated in 2017, the Census of Agriculture is the most comprehensive source of agricultural data for states and counties. The report provides significant insights into America’s Read more…
Are you part of the wine industry and in search of local data to enrich your website or provide valuable insights for your wine tasting and tours? Perhaps you are a wine writer or an industry professional seeking specific information about a particular wine region. Look no further than AVA Read more…
How do we succeed in a stagnant market? How do we reach new consumers? Who are our competitors? How do we become more focused and creative? These were some of the questions discussed at last week’s Wine Industry Sales Symposium (WISS) in Santa Rosa, presented by the Wine Industry Network Read more…
The Winkler Index, also known as the Winkler Scale, is a measure for classifying wine regions based on the heat summation or growing degree days over a season. The index was developed by professors Albert Winkler and Maynard Amerine at UC Davis in the 1940s after prohibition. The purpose of Read more…
The number of new wineries in the northern parts of the United States has been increasing in recent years. The reasons include the development of new cold region cultivars. These emerging wineries are small and rely heavily on their tasting room and on-site experiences for product distribution. An understanding of Read more…
How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa. The panel Read more…
How many cases of wine are in a barrel? How many bottles of wine will an acre of grapes produce? These are some of the questions from consumers visiting tasting rooms, touring vineyards, or attending wine events. Consumers buying wine for large gatherings want to know the number of servings Read more…