As the wine industry continues to evolve, wineries are facing an increasingly complex landscape of challenges. From navigating shifting consumer preferences to adapting to climate change, the path forward requires strategic planning and collaborative effort. This collaborative effort in most wine regions can be found through state or regional associations. Read more…
For most consumers, choosing a wine can be a complex decision. In the United States, there are more than 11,000 wine producers, many offering multiple brands from various regions and with different varietals. Consumers often choose a wine brand that they are familiar with or recognize. This makes the front Read more…
Are you a wine or tourist organization interested in creating or updating your regional wine map? A detailed map featuring wineries and vineyards within a particular region is an indispensable communication and marketing tool. This holds especially true for organizations that promote and endorse wine regions across the United States recognized Read more…
Is your winery preparing for a significant event? Is your regional wine association gearing up for its annual summer gathering? Is your organization hosting a wine education conference or a trade show? If any of these scenarios apply to you, you must be eager to gauge the event’s success and Read more…
The Chardonnay grape originated in the prestigious wine region of Burgundy and found its way into vineyards across the United States, earning in 2010 its dedicated celebration known as Chardonnay Day. The annual celebration is on the Thursday before Memorial Day, also considered International Chardonnay Day. It is the primary Read more…
How do we succeed in a stagnant market? How do we reach new consumers? Who are our competitors? How do we become more focused and creative? These were some of the questions discussed at last week’s Wine Industry Sales Symposium (WISS) in Santa Rosa, presented by the Wine Industry Network Read more…
International Sauvignon Blanc Day is a celebration of the Sauvignon Blanc grape variety, one of the world’s most popular white wine grape varieties. This annual event was established in 2010 and is held on the first Friday in May. It intends to recognize and promote Sauvignon Blanc wines’ diversity, complexity, Read more…
The world celebrates International Syrah Day, or World Syrah Day, every year on February 16. It is the most widely planted variety in Australia, where it is known as Shiraz and celebrated as International Shiraz Day on the fourth Thursday in July. The Rhône Valley region of France is, Read more…
The low price of wine in Italy was one observation I made while spending the winter holidays on the peninsula. This was most apparent at the local grocery stores. The price for a decent bottle of wine ranged from just a few dollars to approximately twenty dollars at the higher Read more…
How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa. The panel Read more…