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Professional or academic journals

Abstract Journal Marketing

New Australian Study Highlights Branding Consistency Across Wine Portfolios

For most consumers, choosing a wine can be a complex decision. In the United States, there are more than 11,000 wine producers, many offering multiple brands from various regions and with different varietals. Consumers often choose a wine brand that they are familiar with or recognize. This makes the front Read more…

By Alice van Ommeren, 5 monthsDecember 23, 2024 ago
Abstract Journal

A New Study on the Impact of Wine Label Colors on Consumer Behavior

The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the effects of color on back labels and includes white wine Read more…

By Alice van Ommeren, 1 yearFebruary 22, 2024 ago
Abstract Journal Sociology

Uncorking the Sociology of Wine

Why are there so few sociological articles on wine? Why is there no scholarly discipline called the Sociology of Wine? Why have Sociologists been silent on the topic of wine? Those were some of my first questions when I began studying the wine industry a decade ago. I have an Read more…

By Alice van Ommeren, 2 yearsApril 27, 2023 ago
Datasets Journal Viticultural Area Wine Maps

The AVA Boundary Dataset Used by Academic Wine Researchers

I was creating an AVA map for a regional association when I realized there are multiple data sources for mapping boundaries. Besides TTB, there is another source for spatial files of boundaries, the American Viticultural Areas (AVAs) Digitizing Project. It was 2017, and wineries were using designated grape-growing regions on Read more…

By Alice van Ommeren, 2 yearsMarch 4, 2023 ago
Directory Journal Literature Reports

Sonoma County Wine Library: A Useful Resource for Wine Professionals

Those working in the wine industry associate Healdsburg with some of Sonoma County’s finest wineries, not realizing it is also the location of the Sonoma County Wine Library. The public library at the Healdsburg branch of the Sonoma County Library holds approximately 5,000 wine books. The books on the shelves Read more…

By Alice van Ommeren, 2 yearsFebruary 7, 2023 ago
Abstract Journal Metrics Surveys

Motivation of Winery Visitors in Emerging Wine Regions: An Article Review

The number of new wineries in the northern parts of the United States has been increasing in recent years. The reasons include the development of new cold region cultivars. These emerging wineries are small and rely heavily on their tasting room and on-site experiences for product distribution. An understanding of Read more…

By Alice van Ommeren, 2 yearsJanuary 12, 2023 ago
Abstract Journal

Evaluating Service at Wineries Using TripAdvisor: A Global Study

One of the most important characteristics of a developed wine tourism region is the winery visit. A common way to evaluate visits to wineries has been through customer surveys, which has its limitations. The use of social media as an evaluation source for wineries or wine regions has proven to Read more…

By Alice van Ommeren, 3 yearsAugust 1, 2022 ago
Journal

Reading Academic Journal Articles: Five Tips for Wine Industry Professionals

The ability to understand the latest research on practices and innovations in the wine industry is a valuable skill for wine professionals. Academic journals are credible and detailed sources for the wine industry as discussed in a previous post, “Three Reasons the Wine Industry Should Read Academic Journal Articles.” Journal Read more…

By Alice van Ommeren, 3 yearsJuly 17, 2022 ago
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