How many cases of wine are in a barrel? How many bottles of wine will an acre of grapes produce? These are some of the questions from consumers visiting tasting rooms, touring vineyards, or attending wine events. Consumers buying wine for large gatherings want to know the number of servings Read more…
How do wineries leverage their data to make better wine pricing and sales decisions? What can data tell us about preparing for the upcoming holiday wine sales? These were two of the questions addressed at this week’s Wine Industry Sales Symposium. The free half-day virtual online event was facilitated by Read more…
How to use data in writing about wine? This question was addressed at last week’s Wine Writers’ Symposium with a session called “Finding the Story in the Data.” The session included a panel of knowledgeable wine industry professionals coming from a variety of experiences in using data in wine writing. Read more…
1. Credible information Articles published in academic journals are written by individuals who are experts on the topic or have thoroughly immersed themselves in the subject. For wine related journal articles, these include university scholars, wine professionals and sometimes graduate students. The credibility of the published work comes from the Read more…