As the wine industry continues to evolve, wineries are facing an increasingly complex landscape of challenges. From navigating shifting consumer preferences to adapting to climate change, the path forward requires strategic planning and collaborative effort. This collaborative effort in most wine regions can be found through state or regional associations. Read more…
Last week, financial and management professionals from the wine industry gathered at Copia in downtown Napa for the highly anticipated annual Wine Industry Financial Symposium. The packed venue set the stage for an in-depth analysis of the state of the wine business, consumer trends, policy impacts and innovative practices. Below, Read more…
Most wine professionals know that to label a wine with an American Viticultural Area (AVA), at least 85% of the wine must come from that region. But how does a grape-growing region earn AVA status? Recently, the Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the San Luis Rey Read more…
Are you interested in grapes from old vines? Want to learn more about the world’s old vine regions? Are you looking to connect with other wine professionals and contribute to the industry? If so, the Old Vine Registry (OVR) project might interest you. Several weeks ago, the online version of Read more…
How do we leverage data to boost wine sales and refine marketing strategies? How do we collect and use data to enrich the consumer experience? How do we use trend data for strategic planning and forecasting? These were among the questions addressed in a panel session at last week’s Wine Read more…
Are you part of the wine industry and in search of local data to enrich your website or provide valuable insights for your wine tasting and tours? Perhaps you are a wine writer or an industry professional seeking specific information about a particular wine region. Look no further than AVA Read more…
How do we succeed in a stagnant market? How do we reach new consumers? Who are our competitors? How do we become more focused and creative? These were some of the questions discussed at last week’s Wine Industry Sales Symposium (WISS) in Santa Rosa, presented by the Wine Industry Network Read more…
The wine industry is facing supply chain issues, rising prices and inflation, changing consumer expectations, and an unpredictable economy. Technology has addressed many of the challenges of wineries over the past several decades. The use of technology became even more critical during the pandemic when wineries were forced to shift Read more…
How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa. The panel Read more…
How many cases of wine are in a barrel? How many bottles of wine will an acre of grapes produce? These are some of the questions from consumers visiting tasting rooms, touring vineyards, or attending wine events. Consumers buying wine for large gatherings want to know the number of servings Read more…