Last week, financial and management professionals from the wine industry gathered at Copia in downtown Napa for the highly anticipated annual Wine Industry Financial Symposium. The packed venue set the stage for an in-depth analysis of the state of the wine business, consumer trends, policy impacts and innovative practices. Below, Read more…
How do we leverage data to boost wine sales and refine marketing strategies? How do we collect and use data to enrich the consumer experience? How do we use trend data for strategic planning and forecasting? These were among the questions addressed in a panel session at last week’s Wine Read more…
The State of the Wine Industry session at the Unified Wine & Grape Symposium in Sacramento recently featured four distinguished speakers sharing insights into various aspects of the wine industry’s current state. The session delved into both the demand and supply side of the industry, as well as an international Read more…
What really is the state of the global economy? How does it affect the wine industry? How is consumer sentiment currently? How large and how late was this year’s harvest? What are some of the strategies of wineries in increasing prices? How can lower cost wines build a brand? These Read more…
How do we succeed in a stagnant market? How do we reach new consumers? Who are our competitors? How do we become more focused and creative? These were some of the questions discussed at last week’s Wine Industry Sales Symposium (WISS) in Santa Rosa, presented by the Wine Industry Network Read more…
The wine industry is facing supply chain issues, rising prices and inflation, changing consumer expectations, and an unpredictable economy. Technology has addressed many of the challenges of wineries over the past several decades. The use of technology became even more critical during the pandemic when wineries were forced to shift Read more…
How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa. The panel Read more…