For most consumers, choosing a wine can be a complex decision. In the United States, there are more than 11,000 wine producers, many offering multiple brands from various regions and with different varietals. Consumers often choose a wine brand that they are familiar with or recognize. This makes the front Read more…
The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the effects of color on back labels and includes white wine Read more…
Why are there so few sociological articles on wine? Why is there no scholarly discipline called the Sociology of Wine? Why have Sociologists been silent on the topic of wine? Those were some of my first questions when I began studying the wine industry a decade ago. I have an Read more…
The number of new wineries in the northern parts of the United States has been increasing in recent years. The reasons include the development of new cold region cultivars. These emerging wineries are small and rely heavily on their tasting room and on-site experiences for product distribution. An understanding of Read more…
One of the most important characteristics of a developed wine tourism region is the winery visit. A common way to evaluate visits to wineries has been through customer surveys, which has its limitations. The use of social media as an evaluation source for wineries or wine regions has proven to Read more…
The ability for wineries to identify the needs and demands of their customers provides value for designing marketing strategies and customer experiences. The growth and complexity of the wine industry has been challenging in finding a standardized and simple typology of wine consumers. A recent empirical study by Nella and Read more…