Do you want to increase the response and completion rate of your customer surveys? Are you asking the right survey questions? Will you be able to use the survey results to improve customer service at the winery? Surveys or questionnaires are a common way to get feedback about services. Read more…
The world celebrates International Cabernet Sauvignon Day every year on August 30th. Cabernet Sauvignon is the most popular wine grape varietal in the world but it is only the second most popular varietal in the United States, after Chardonnay. The Bordeaux region of southwest France is the original growing region Read more…
How do wineries leverage their data to make better wine pricing and sales decisions? What can data tell us about preparing for the upcoming holiday wine sales? These were two of the questions addressed at this week’s Wine Industry Sales Symposium. The free half-day virtual online event was facilitated by Read more…
How to use data in writing about wine? This question was addressed at last week’s Wine Writers’ Symposium with a session called “Finding the Story in the Data.” The session included a panel of knowledgeable wine industry professionals coming from a variety of experiences in using data in wine writing. Read more…
What is the Grape Data Tool? Are you buying or selling wine grapes? “The Grape Data Tool is a price discovery tool that is accessible and easy to use,” said Cody Dahl from AgIS Capital, a firm specializing in agricultural investment strategies. The free tool provides a quick way for Read more…
One of the most important characteristics of a developed wine tourism region is the winery visit. A common way to evaluate visits to wineries has been through customer surveys, which has its limitations. The use of social media as an evaluation source for wineries or wine regions has proven to Read more…
The ability to understand the latest research on practices and innovations in the wine industry is a valuable skill for wine professionals. Academic journals are credible and detailed sources for the wine industry as discussed in a previous post, “Three Reasons the Wine Industry Should Read Academic Journal Articles.” Journal Read more…
1. How many acres of wine grapes are there in the state? The California Grape Acreage Report provides an estimate of overall grape acreage, including changes from the previous year. The most recent 2021 Grape Acreage Report indicates total grape acreage in California is 881,000 acres with an estimated Read more…
The ability for wineries to identify the needs and demands of their customers provides value for designing marketing strategies and customer experiences. The growth and complexity of the wine industry has been challenging in finding a standardized and simple typology of wine consumers. A recent empirical study by Nella and Read more…
1. Credible information Articles published in academic journals are written by individuals who are experts on the topic or have thoroughly immersed themselves in the subject. For wine related journal articles, these include university scholars, wine professionals and sometimes graduate students. The credibility of the published work comes from the Read more…