What is the Grape Data Tool? Are you buying or selling wine grapes? “The Grape Data Tool is a price discovery tool that is accessible and easy to use,” said Cody Dahl from AgIS Capital, a firm specializing in agricultural investment strategies. The free tool provides a quick way for Read more…
One of the most important characteristics of a developed wine tourism region is the winery visit. A common way to evaluate visits to wineries has been through customer surveys, which has its limitations. The use of social media as an evaluation source for wineries or wine regions has proven to Read more…
The ability to understand the latest research on practices and innovations in the wine industry is a valuable skill for wine professionals. Academic journals are credible and detailed sources for the wine industry as discussed in a previous post, “Three Reasons the Wine Industry Should Read Academic Journal Articles.” Journal Read more…
1. How many acres of wine grapes are there in the state? The California Grape Acreage Report provides an estimate of overall grape acreage, including changes from the previous year. The most recent 2021 Grape Acreage Report indicates total grape acreage in California is 881,000 acres with an estimated Read more…
The ability for wineries to identify the needs and demands of their customers provides value for designing marketing strategies and customer experiences. The growth and complexity of the wine industry has been challenging in finding a standardized and simple typology of wine consumers. A recent empirical study by Nella and Read more…
1. Credible information Articles published in academic journals are written by individuals who are experts on the topic or have thoroughly immersed themselves in the subject. For wine related journal articles, these include university scholars, wine professionals and sometimes graduate students. The credibility of the published work comes from the Read more…
Last week the Alcohol and Tobacco Tax and Trade Bureau (TTB) recognized America’s newly established viticultural area, the West Sonoma Coast American Viticultural Area (AVA). It will be the 19th AVA in Sonoma County. What are AVAs again? What should the wine industry know about them? The TTB has defined Read more…
The release of the 2021 Grape Crush Report recently indicated wine grape production in California totaled 3,877,584 tons, a 9.2% increase of grapes crushed from 2020. In terms of varietals, Chardonnay continues to account for the largest percentage of the total crushed at 16.0%. Cabernet Sauvignon makes up the second Read more…