It was 2015 when the last report on the economic impact of the California wine industry was completed. A few months ago, the release of the National Economic Impact Study of the American Wine Industry provided us with a glimpse of California’s contribution. The shortcomings of that report are that Read more…
How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa. The panel Read more…
It really should be called Spanish Tempranillo Day. Almost 90% of this popular black grape varietal is grown in Spain. Interestingly, this year was the first time Tempranillo took over the number one spot as the most planted grape in Spain, a position previously held by the white grape varietal, Read more…
Are you a California winery looking for local data to enhance your website, or provide context for your wine tour? Are you a wine writer or an industry professional and need information on a specific wine region? Websites of regional wine associations can be an important local data source for Read more…
How do wine consumers and tourists find information on local wineries? They often find the websites of regional wine associations. According to the Alcohol and Tobacco Tax and Trade Bureau (TTB), there are 147 established American Viticultural Areas (AVAs) in California. About half of these designated wine-grape growing regions are supported by regional winery Read more…
What is the contribution of the wine industry to California’s economy? How many jobs does it support in the Golden State? What are the associated wages? How much tourist activity does the industry generate? How much wine industry tax revenue is generated at the local, state, and national levels? These Read more…
How many cases of wine are in a barrel? How many bottles of wine will an acre of grapes produce? These are some of the questions from consumers visiting tasting rooms, touring vineyards, or attending wine events. Consumers buying wine for large gatherings want to know the number of servings Read more…
Grenache grapes are described as the unsung hero of the wine world. As one of the oldest planted wine grapes in the world, Grenache has most often been used as a blending grape. Although it does quite well as its own varietal. Grenache or Garnacha, as it is known in Read more…
Do you want to increase the response and completion rate of your customer surveys? Are you asking the right survey questions? Will you be able to use the survey results to improve customer service at the winery? Surveys or questionnaires are a common way to get feedback about services. Read more…
The world celebrates International Cabernet Sauvignon Day every year on August 30th. Cabernet Sauvignon is the most popular wine grape varietal in the world but it is only the second most popular varietal in the United States, after Chardonnay. The Bordeaux region of southwest France is the original growing region Read more…