As the wine industry continues to evolve, wineries are facing an increasingly complex landscape of challenges. From navigating shifting consumer preferences to adapting to climate change, the path forward requires strategic planning and collaborative effort. This collaborative effort in most wine regions can be found through state or regional associations. Read more…
For most consumers, choosing a wine can be a complex decision. In the United States, there are more than 11,000 wine producers, many offering multiple brands from various regions and with different varietals. Consumers often choose a wine brand that they are familiar with or recognize. This makes the front Read more…
Last week, financial and management professionals from the wine industry gathered at Copia in downtown Napa for the highly anticipated annual Wine Industry Financial Symposium. The packed venue set the stage for an in-depth analysis of the state of the wine business, consumer trends, policy impacts and innovative practices. Below, Read more…
Most wine professionals know that to label a wine with an American Viticultural Area (AVA), at least 85% of the wine must come from that region. But how does a grape-growing region earn AVA status? Recently, the Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the San Luis Rey Read more…
Are you interested in grapes from old vines? Want to learn more about the world’s old vine regions? Are you looking to connect with other wine professionals and contribute to the industry? If so, the Old Vine Registry (OVR) project might interest you. Several weeks ago, the online version of Read more…
How do we leverage data to boost wine sales and refine marketing strategies? How do we collect and use data to enrich the consumer experience? How do we use trend data for strategic planning and forecasting? These were among the questions addressed in a panel session at last week’s Wine Read more…
Last week, the International Organisation of Vine and Wine (OIV) held a press conference at its headquarters in Dijon, France, releasing the highly anticipated 2023 preliminary report on the global state of the vine and wine industry. This annual report provides comprehensive insights into the previous year’s global grape production, Read more…
In February, the U.S. Department of Agriculture (USDA) released the 2022 Census of Agriculture, first conducted in 1840 and updated every five years. Last updated in 2017, the Census of Agriculture is the most comprehensive source of agricultural data for states and counties. The report provides significant insights into America’s Read more…
The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the effects of color on back labels and includes white wine Read more…
The State of the Wine Industry session at the Unified Wine & Grape Symposium in Sacramento recently featured four distinguished speakers sharing insights into various aspects of the wine industry’s current state. The session delved into both the demand and supply side of the industry, as well as an international Read more…