Most wine professionals know that to label a wine with an American Viticultural Area (AVA), at least 85% of the wine must come from that region. But how does a grape-growing region earn AVA status? Recently, the Alcohol and Tobacco Tax and Trade Bureau (TTB) approved the San Luis Rey Read more…
Are you interested in grapes from old vines? Want to learn more about the world’s old vine regions? Are you looking to connect with other wine professionals and contribute to the industry? If so, the Old Vine Registry (OVR) project might interest you. Several weeks ago, the online version of Read more…
How do we leverage data to boost wine sales and refine marketing strategies? How do we collect and use data to enrich the consumer experience? How do we use trend data for strategic planning and forecasting? These were among the questions addressed in a panel session at last week’s Wine Read more…
Last week, the International Organisation of Vine and Wine (OIV) held a press conference at its headquarters in Dijon, France, releasing the highly anticipated 2023 preliminary report on the global state of the vine and wine industry. This annual report provides comprehensive insights into the previous year’s global grape production, Read more…
In February, the U.S. Department of Agriculture (USDA) released the 2022 Census of Agriculture, first conducted in 1840 and updated every five years. Last updated in 2017, the Census of Agriculture is the most comprehensive source of agricultural data for states and counties. The report provides significant insights into America’s Read more…
The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the effects of color on back labels and includes white wine Read more…
The State of the Wine Industry session at the Unified Wine & Grape Symposium in Sacramento recently featured four distinguished speakers sharing insights into various aspects of the wine industry’s current state. The session delved into both the demand and supply side of the industry, as well as an international Read more…
The holidays were spent with family in Arizona, including a few days in Tucson. As my interest in the wine industry continues to grow, it was inevitable that I would be exploring Arizona’s grape and wine production. Also, contrary to popular belief, Arizona has been a significant center of wine Read more…
What really is the state of the global economy? How does it affect the wine industry? How is consumer sentiment currently? How large and how late was this year’s harvest? What are some of the strategies of wineries in increasing prices? How can lower cost wines build a brand? These Read more…
Last month, the New York Wine and Grape Foundation (NYWGF) initiated a call for proposals to conduct a state-wide vineyard survey. The primary objective of this survey is to understand the New York grape and wine industry changes since last surveyed in 2011. The survey is planned for next year Read more…