February, 2024 - The Wine Data Researcher

A New Study on the Impact of Wine Label Colors on Consumer Behavior

The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the effects of color on back labels and includes white wine Read more…

By Alice van Ommeren, 1 yearFebruary 22, 2024 ago

Supply and Demand at Unified’s State of the Wine Industry

The State of the Wine Industry session at the Unified Wine & Grape Symposium in Sacramento recently featured four distinguished speakers sharing insights into various aspects of the wine industry’s current state. The session delved into both the demand and supply side of the industry, as well as an international Read more…

By Alice van Ommeren, 1 yearFebruary 5, 2024 ago

February 2024

A New Study on the Impact of Wine Label Colors on Consumer Behavior

Supply and Demand at Unified’s State of the Wine Industry