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November 2022

Conference Education Marketing Metrics

Four Takeaways from “How to Start Using Data for Fun and Profit” at the Financial Wine Symposium

How does a winery start using data to grow its business? How do you use data to increase wine sales? What are some practical steps for wineries to get started with data? These questions were addressed in a session at last week’s Wine Industry Financial Symposium in Napa. The panel Read more…

By Alice van Ommeren, 2 yearsNovember 20, 2022 ago
Grape Numbers Marketing

International Tempranillo Day by the Numbers

It really should be called Spanish Tempranillo Day. Almost 90% of this popular black grape varietal is grown in Spain. Interestingly, this year was the first time Tempranillo took over the number one spot as the most planted grape in Spain, a position previously held by the white grape varietal, Read more…

By Alice van Ommeren, 2 yearsNovember 10, 2022 ago
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