The world celebrates International Cabernet Sauvignon Day every year on August 30th. Cabernet Sauvignon is the most popular wine grape varietal in the world but it is only the second most popular varietal in the United States, after Chardonnay. The Bordeaux region of southwest France is the original growing region Read more…
How do wineries leverage their data to make better wine pricing and sales decisions? What can data tell us about preparing for the upcoming holiday wine sales? These were two of the questions addressed at this week’s Wine Industry Sales Symposium. The free half-day virtual online event was facilitated by Read more…
How to use data in writing about wine? This question was addressed at last week’s Wine Writers’ Symposium with a session called “Finding the Story in the Data.” The session included a panel of knowledgeable wine industry professionals coming from a variety of experiences in using data in wine writing. Read more…
What is the Grape Data Tool? Are you buying or selling wine grapes? “The Grape Data Tool is a price discovery tool that is accessible and easy to use,” said Cody Dahl from AgIS Capital, a firm specializing in agricultural investment strategies. The free tool provides a quick way for Read more…
One of the most important characteristics of a developed wine tourism region is the winery visit. A common way to evaluate visits to wineries has been through customer surveys, which has its limitations. The use of social media as an evaluation source for wineries or wine regions has proven to Read more…