The ability for wineries to identify the needs and demands of their customers provides value for designing marketing strategies and customer experiences. The growth and complexity of the wine industry has been challenging in finding a standardized and simple typology of wine consumers. A recent empirical study by Nella and Read more…
1. Credible information Articles published in academic journals are written by individuals who are experts on the topic or have thoroughly immersed themselves in the subject. For wine related journal articles, these include university scholars, wine professionals and sometimes graduate students. The credibility of the published work comes from the Read more…
Last week the Alcohol and Tobacco Tax and Trade Bureau (TTB) recognized America’s newly established viticultural area, the West Sonoma Coast American Viticultural Area (AVA). It will be the 19th AVA in Sonoma County. What are AVAs again? What should the wine industry know about them? The TTB has defined Read more…