“If you know your customer, you will sell more,” said Andrew Kamphuis, founder of Commerce7, as he opened his session to almost 200 wine professionals at the Wine Sales Symposium in Santa Rosa this week. Today’s wine customers expect you Read more…
As the wine industry continues to evolve, wineries are facing an increasingly complex landscape of challenges. From navigating shifting consumer preferences to adapting to climate change, the path forward requires strategic planning and collaborative effort. This collaborative effort in most Read more…
For most consumers, choosing a wine can be a complex decision. In the United States, there are more than 11,000 wine producers, many offering multiple brands from various regions and with different varietals. Consumers often choose a wine brand that Read more…
Last week, financial and management professionals from the wine industry gathered at Copia in downtown Napa for the highly anticipated annual Wine Industry Financial Symposium. The packed venue set the stage for an in-depth analysis of the state of the Read more…
Most wine professionals know that to label a wine with an American Viticultural Area (AVA), at least 85% of the wine must come from that region. But how does a grape-growing region earn AVA status? Recently, the Alcohol and Tobacco Read more…
Are you interested in grapes from old vines? Want to learn more about the world’s old vine regions? Are you looking to connect with other wine professionals and contribute to the industry? If so, the Old Vine Registry (OVR) project Read more…
How do we leverage data to boost wine sales and refine marketing strategies? How do we collect and use data to enrich the consumer experience? How do we use trend data for strategic planning and forecasting? These were among the Read more…
Last week, the International Organisation of Vine and Wine (OIV) held a press conference at its headquarters in Dijon, France, releasing the highly anticipated 2023 preliminary report on the global state of the vine and wine industry. This annual report Read more…
In February, the U.S. Department of Agriculture (USDA) released the 2022 Census of Agriculture, first conducted in 1840 and updated every five years. Last updated in 2017, the Census of Agriculture is the most comprehensive source of agricultural data for Read more…
The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the Read more…