In February, the U.S. Department of Agriculture (USDA) released the 2022 Census of Agriculture, first conducted in 1840 and updated every five years. Last updated in 2017, the Census of Agriculture is the most comprehensive source of agricultural data for states and counties. The report provides significant insights into America’s Read more…
The design of the wine label is one of the most important marketing decisions for wineries. Wine labels influence consumer behavior. While previous studies have focused on the front labels of red wines, a recent research study focuses on the effects of color on back labels and includes white wine Read more…
The State of the Wine Industry session at the Unified Wine & Grape Symposium in Sacramento recently featured four distinguished speakers sharing insights into various aspects of the wine industry’s current state. The session delved into both the demand and supply side of the industry, as well as an international Read more…
The holidays were spent with family in Arizona, including a few days in Tucson. As my interest in the wine industry continues to grow, it was inevitable that I would be exploring Arizona’s grape and wine production. Also, contrary to popular belief, Arizona has been a significant center of wine Read more…
What really is the state of the global economy? How does it affect the wine industry? How is consumer sentiment currently? How large and how late was this year’s harvest? What are some of the strategies of wineries in increasing prices? How can lower cost wines build a brand? These Read more…
Last month, the New York Wine and Grape Foundation (NYWGF) initiated a call for proposals to conduct a state-wide vineyard survey. The primary objective of this survey is to understand the New York grape and wine industry changes since last surveyed in 2011. The survey is planned for next year Read more…
Are you part of the wine industry and in search of local data to enrich your website or provide valuable insights for your wine tasting and tours? Perhaps you are a wine writer or an industry professional seeking specific information about a particular wine region. Look no further than AVA Read more…
Are you a wine or tourist organization interested in creating or updating your regional wine map? A detailed map featuring wineries and vineyards within a particular region is an indispensable communication and marketing tool. This holds especially true for organizations that promote and endorse wine regions across the United States recognized Read more…
For wine associations supporting American Viticultural Areas (AVAs), the value of a precise and user-friendly map cannot be understated. This article outlines a comprehensive approach to creating custom AVA maps that display the vineyards and wineries using Google Maps. The Petaluma Gap Wine Growers Alliance (PGWA) was working with an Read more…
Is your winery preparing for a significant event? Is your regional wine association gearing up for its annual summer gathering? Is your organization hosting a wine education conference or a trade show? If any of these scenarios apply to you, you must be eager to gauge the event’s success and Read more…